Browser Safari in Apple smartphones by default uses Google to search for information on the Internet. This option is quite expensive for the search giant. According to the leaked information, the annual fee reaches several billion dollars, but this has never been officially reported.
Well-known analyst Rod Hall is sure that the "friendship" of companies only this year cost the "Corporation of Good" about $ 9 billion, and next year the amount will grow to 12 billion.
Google earns to demonstrate ads, and therefore it's not surprising that she agrees to pay Apple to show ads to the multimillion-dollar army of iPhone owners.